Forward-thinking automakers can thrive in the SDV market by not only learning from the past but also setting their sights on the future.
The software-defined vehicle (SDV) has been around for the past 10 years. And while software natives and electric vehicle players may be farther along than others, now is a good time for all original equipment manufacturers (OEMs) to see what they can learn with a little hindsight.
In this white paper, we explore five common approaches to the SDV, examine the successes and challenges, and look at the current state of development and implementation. The insights offered here come through a collaboration between the global consulting firm Kearney and ETAS. This white paper provides comprehensive solutions for organizations looking to succeed in the SDV market, from strategy to development and testing systems across vehicle domains.
Key take aways:
- OEMs will not become software natives over night
- A software culture is more important than a software unit
- It is not essential to define an OEM.OS
- Agile is not the answer to everything
- The SDV starts with setting up the toolchain