Recap: CES 2024 in Las Vegas

This year’s event attracted 135k+ visitors and 4300+ exhibitors. We participated again under the ETAS brand, with a 105 m² (1130 sqft) section attached to the Bosch booth in Central Hall.

The eyecatcher display was a race track in the shape of a DevOps cycle that allowed booth staff to communicate how ETAS solutions help speed up the development of the software-defined vehicle.

In the private Tech Room, we showed an evolution of our deterministic middleware demo with a focus on ADAS/AD as well as a brand-new ETAS solution using a partner's AI tools to develop and deploy vehicle apps.

We also had a presence in the Automotive Hall with a display at the AWS booth, showing our RTA-VRTE StarterKit – the first ETAS product to be available on the AWS marketplace.

Just like in 2023, CES was a very positive experience for ETAS. Comments from booth staff included “Great job to everyone involved in preparation and at the show! Really impressed!”; “One of the best annual events (and the best for the US region)” and “Very worthwhile!”